- 978-1-4602-3019-0 Hardcover
- 978-1-4602-3020-6 Paperback
- Business & Economics, E-Commerce, Internet Marketing
- Business & Economics, Small Business
- Business & Economics, Advertising & Promotion
Internet, Twitter, Facebook, Google Plus, LinkedIn, marketing, promotion
12 Things Every Business Needs to Know About Digital Marketing
Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.
“The digital revolution is here, and it might be passing you by - leaving you a lot less rich and famous! Let WSI’s Digital Minds help you fix that problem. From soup to nuts the book helps you understand opportunities, solve problems and measure what matters most. Carpe Diem!”
—Avinash Kaushik, Author: Web Analytics 2.0, Web Analytics: An Hour A Day.
“WSI’s collection of authors are passionate about their areas of expertise and provide businesses with an excellent introduction to a wide array of digital marketing tactics.”
—Nathan Hanks, President of ReachLocal, Inc.
“Whether you’re looking for a great introduction to the world of digital marketing or just catch up with where the industry is heading, Digital Minds is the book for you.”
—Krista LaRiviere, CoFounder & CEO of gShift Labs and Ontario Chair for SEMPO Canada
“WSI gets it! If you want to understand digital marketing or build a world class internet marketing strategy then this book is for you. The brightest minds in the industry show you the future of customer engagement.”
—Jim Amos, critically acclaimed author and member of the IFA`s Hall of Fame
WSI is a powerful network of marketers who strive to discover, analyze, build and implement digital solutions to help businesses succeed online. WSI is headquartered in Toronto, Canada, with offices in over 80 countries.
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