From writing & publishing advice to author interviews, the FriesenPress Blog is where you'll find industry-leading insights on all facets of self-publishing.
Knowing what to do when it comes to the beginning stages of book promotion can be daunting — especially for a first-time author. To help you put your best foot forward on your publishing journey, our friends at Smith Publicity offer 4 ways to promote your book before you publish.
Read MoreWhile the publication date for your book can feel like the finish line, the journey is just beginning! Our friends over at Smith Publicity offer their promotional expertise to help you release your book at its fullest potential with an effective launch team and strategy.
Read MoreNothing grabs viewers’ attention quite like a short video, which is why book teaser trailers have gained such popularity. Learn how to engage your audience and make your book stand out in a crowded market with these 8 elements of effective book teaser trailers.
Read MoreA book endorsement is a brief but powerful marketing tool — and something that can feel unattainable to new indie authors. Learn how to acquire (and give) meaningful blurbs in our book endorsement guide.
Read MoreThoughtfully produced bonus content is a powerful incentive for readers to connect with you as an author. Smith Publicity's Andrea Thatcher joins us to help you draw engaging bonus content out of your books (and use it to grow your readership).
Read MoreYour book tells a story, but an interview sells it. That’s why it’s so important to give great media interviews. Our friends Smith Publicity join us on the blog to outline how authors can put their best foot forward and walk into their interviews with confidence.
Read MoreWhen a company sends you the perfect email at the perfect time, it can feel like magic. Book marketing expert Zoe Mathers details how authors can harness the magic of email automation to better understand your ideal readers and sell more books.
Read MoreIs book marketing something you dread? You’re not alone — many authors feel intimidated by the idea of selling. So, to help change your perspective for the better, Zoe Mathers joins us to offer 5 tips on how to market your book if (you think) you hate book marketing.
Read MoreBook professionals know that the most effective form of marketing is word-of-mouth. To help authors take advantage, our friends at Smith Publicity outline how you can garner and best use reader reviews.
Read MoreThe author newsletter is one of the most popular and effective ways to interact with your ideal readers. In our latest blog post, Zoe Mathers teaches you everything you need to know about starting (and maintaining) a great author newsletter.
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