First impressions happen in the blink of an eye, and FriesenPress author Jean-Pierre Lacroix has spent decades thinking about what happens in that split second moment. His book, ThinkBlink Manifesto, distills over 36 years of insights from helping major consumer brands, financial institutions, and retailers find their Blink Factor through his global design agency, Shikitani Lacroix Design. We caught up with Jean-Pierre to talk about the story behind ThinkBlink, partnering with FriesenPress to professionally publish in both print and audio formats, branding advice for authors looking to establish themselves as experts, and more.