ThinkBlink: FriesenPress Author Jean-Pierre Lacroix on the Power of Emotional Branding

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ThinkBlink: FriesenPress Author Jean-Pierre Lacroix on the Power of Emotional Branding

First impressions happen in the blink of an eye, and FriesenPress author Jean-Pierre Lacroix has spent decades thinking about what happens in that split second moment. His book, ThinkBlink Manifesto, distills over 36 years of insights from helping major consumer brands, financial institutions, and retailers find their Blink Factor through his global design agency, Shikitani Lacroix Design. We caught up with Jean-Pierre to talk about the story behind ThinkBlink, partnering with FriesenPress to professionally publish in both print and audio formats, branding advice for authors looking to establish themselves as experts, and more.

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What Are the Exact Specs for a Print-Ready Book Cover? Geometry, Spine Formulas, and Retail Standards

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What Are the Exact Specs for a Print-Ready Book Cover? Geometry, Spine Formulas, and Retail Standards

Research shows that most readers won’t pick up a book if the cover design doesn’t appeal to their taste. To ensure your cover looks right at home on retail shelves, FriesenPress Senior Designer Jenny Engwer explains the expertise that goes into creating a print-ready book cover and how to determine the specifications needed to get it right.

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Digital Foundations: Building Your Author Brand [ Webinar Transcript ]

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Digital Foundations: Building Your Author Brand [ Webinar Transcript ]

Where do you start with book marketing in our ever-changing online world? Watch the full replay (with transcript) of our free webinar with FriesenPress’s Rebekah Caris for practical and easy-to-implement tips on the essentials of building an authentic author brand.

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In Conversation with FriesenPress Book Coaches: Advice, Inspiration, and Writing Wisdom

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In Conversation with FriesenPress Book Coaches: Advice, Inspiration, and Writing Wisdom

Behind every great book is a story that took time, patience, and a whole lot of perseverance to tell. But writing a book doesn't have to be a solo trek. We recently sat down with three of our book coaches to discuss why they love what they do, their favourite parts of helping authors, and their best advice for approaching the blank page so you can keep moving forward.

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What Are Editors Canada’s Guidelines? A Guide to Professional Book Editing Types

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What Are Editors Canada’s Guidelines? A Guide to Professional Book Editing Types

Editing is a crucial part of a polished, professional book. But what does "good editing" actually look like? We aim to answer this question by exploring Editors Canada’s guidelines for book editing excellence and breaking down the four main types of editing – structural, stylistic, copy editing, and proofreading.

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The Author's Guide to Crowdfunding [ Webinar Transcript ]

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The Author's Guide to Crowdfunding [ Webinar Transcript ]

Curious whether crowdfunding is right for your book project? Watch the full replay (with transcript) of our free webinar with FriesenPress’s Scott Donovan for a step by step walkthrough of the crowdfunding process to help set up your next campaign for success.

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Meet an Employee Owner: Astra Crompton

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Meet an Employee Owner: Astra Crompton

“It’s truly rewarding to pair authors with the perfect editor or illustrator so that magic results.” In the latest edition of our Meet an Employee Owner series, we introduce Astra Crompton, our Editing & Illustrations Coordinator. An experienced author in her own right, Astra has helped guide literally thousands of author projects since joining FriesenPress in 2015.

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How FriesenPress Author Sonia Palleck Landed a Big Five Publisher Book Deal

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How FriesenPress Author Sonia Palleck Landed a Big Five Publisher Book Deal

For 25 years, Sonia Palleck built a career in dentistry. Then, one quiet morning, she felt compelled to sit down to write and kept at it every day for the next 15 months. That decision eventually led to more than 600,000 words, a four-book series with FriesenPress, and a publishing deal with Penguin Random House. We sat down with Sonia to talk about her jump from dentistry to full-time author, what she learned navigating the self-publishing world, and much more.

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Making a Memorable Memoir [Webinar Replay]

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Making a Memorable Memoir [Webinar Replay]

Is publishing a memoir on your bucket list? Creating a full-length memoir can be a daunting task for a first-time writer, but we can help. Watch the full replay (with transcript) of our free webinar with FriesenPress’s Jamie Ollivier for a slew of writing, publishing, and marketing advice to help you make your dream a reality.

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Meet an Employee Owner: Brian Cliffen

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Meet an Employee Owner: Brian Cliffen

“I love that I’m part of a team that empowers authors’ creativity and helps them find a path for their books.” In this edition of our Meet an Employee Owner series, we introduce Marketing Manager, Brian Cliffen – one of the longtime voices behind the FriesenPress blog – educating aspiring writers on all things self-publishing and celebrating the successes of our many published authors.

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