Why Beta Readers and Sensitivity Readers Matter (and How to Use Their Feedback)

Why Beta Readers and Sensitivity Readers Matter (and How to Use Their Feedback)

Seeking early and honest feedback for your book is crucial to improve your chances of landing well with your target audience. Get expert tips on incorporating the feedback of beta and sensitivity readers in your review process — plus some templates to get you started.

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How Content Planning Saves You Time

How Content Planning Saves You Time

Feel like you’re falling behind with your book marketing? Discover how content planning can be your time-saving companion with essential techniques and resources recommended by our in-house team of book promotion experts.

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Four Common Mistakes Authors Make (and How to Avoid Them)

Four Common Mistakes Authors Make (and How to Avoid Them)

While every writer’s experience is unique, the missteps along the way are often the same. When you’re ready to self-publish your book, you’ll be well prepared knowing these four common mistakes and the impact they have on a book project.

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Who Are Your Readers? And What Do They Want?

Who Are Your Readers? And What Do They Want?

Few books hold truly universal appeal. And that’s a good thing, because it means authors can focus on appealing to a target reader instead of the general public. In this excerpt from our Writing Guide, book coach Steve Donahue helps you get to know the people who are going to read (and love) your book.

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Writing for Your Audience

Writing for Your Audience

Whether you are writing a book, a concerto, a pop song or a play, you are likely doing so in the hope that it will one day be received and enjoyed by an audience. In order to achieve the best possible success, it's vital to consider your audience during the writing process.

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