Working with an Illustrator: Best Practices

Working with an Illustrator: Best Practices

When commissioning illustrations, whether with a FriesenPress artist or one you have found on your own, it’s important to be prepared for the process ahead.

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The Importance of Professional Editing, Part 1

The Importance of Professional Editing, Part 1

Editing is a journey, and one you dare not take alone. In this two-part piece, we map out three different stages of editing, plotting a route that will guide you safely to your dream destination: a published author whose book is ready to take on the literary marketplace!

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10 Lessons Learned from a Decade in Self-Publishing

10 Lessons Learned from a Decade in Self-Publishing

As we embark upon our next decade in business, we consulted a number of our team members and asked them to share with us some lessons they’ve learned while working in self-publishing.

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Design Retrospective: Our In-House Design Team Analyzes Their Favourite Book Covers

Design Retrospective: Our In-House Design Team Analyzes Their Favourite Book Covers

A book cover is a profoundly important part of your book’s impression on potential readers. Over the past decade, FriesenPress has developed over 5,000 book titles, and that means years and years of evolving cover designs.

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Writing the Next Chapter: An Interview with FriesenPress President Tammara Kennelly

Writing the Next Chapter: An Interview with FriesenPress President Tammara Kennelly

Over the last decade, FriesenPress has had both a front-row seat and an active role in influencing the sea change in self-publishing.

Leading up to our 10th birthday, we spoke with President Tammara Kennelly about what we’ve learned and where we’re headed.

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The Profound Effects And Simple Not-So-Secrets Of A Great Book Cover

The Profound Effects And Simple Not-So-Secrets Of A Great Book Cover

Even an author that has no or minimal understanding of design can’t help but notice when patterns emerge in research, learning the subtleties of what makes a good cover “good” and a bad cover “bad.” The cover is your book’s crucial first impression, acting as packaging, branding, and a big part of its of marketing.

Though it’s clear that some books have overcome mediocre, or even bad, covers and gone on to become best sellers, those titles would have, most certainly, done even better with great covers. You don’t want to overcome your cover; you want to ride its success.

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The Winning Combination: How a Gregarious Title and Scrupulous Subtitle Win You Readers

The Winning Combination: How a Gregarious Title and Scrupulous Subtitle Win You Readers

An aspect of publishing that is often overlooked is the value of a well-crafted, strategically designed title and subtitle. Sure, instincts can lead you to a great first title idea, but a great sounding title and an effective title can be two different things. Wisely chosen titles capture your readers’ attention, hook them, and can even influence them throughout the rest of the book.

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What Successful Campaigns Can Teach You About Crowdfunding Your Book

What Successful Campaigns Can Teach You About Crowdfunding Your Book

Many well-known books have taken the crowdfunding path, including the Friesens-printed Good Night Stories for Rebel Girls. But what is it about projects like Rebel Girls that garners such appeal and engagement?

Here’s a look at a few real-world examples of successful campaigns and the characteristics that contributed to them meeting their funding goals.

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