Getting self-published books into bookstores is often one of the first topics we are asked about in the Book Promotion Department at FriesenPress. Almost every new author wants to know how they can get their book into major bookstores across the country and they want to know the steps to make it happen. We see many authors make bookstores their first priority and when this happens, we must provide an overview of the realities of self-publishing and bookstores.