Day is coming up and you've got a romance book to market - lucky for
you because timing is on your side. Valentine's Day is a great
opportunity to get your brand in front of potential romance readers!
Here at FriesenPress, we've come up with a few out-of-the-box ways to promote your romance novel:
Run A Free Or Discounted Day For The E-Book Version of Your Book
Romance is one of the most popular e-book genres and is only gaining popularity, largely due to the discretion that e-books provide while reading in public. Authors can feature their e-book for free download, many of those downloads will turn into valuable book reviews and feedback, and hopefully boost sales!
Start A Romance Forum and Get People Talking
Do some research online and find where your readers 'hang out'. There are thousands of online forums and chat boards dedicated to various genres of books. Consider starting your own forum board and engaging the community, if the opportunity presents itself, you can direct them to your website or an online retailer where they could purchase your book.
Guest Appearance On An Author Blog
Find a popular romance blog that you think would align with your readers' interests. Write a personal letter to the author of that blog and see if they would be interested in featuring you as a guest Valentine's Day blogger! This is a great opportunity to promote your brand to a large amount of well-connected readers, make sure to let your true colours shine through and provide further information for any follow up.
Make Your Own Valentine's Cards
This is a great idea, if I do say so myself. Why not create your own Valentine's Day cards, with messages and/or excerpts from your new book? You can give these to friends, family, or even make downloadable versions available on your website for people to print at home! Be sure to include your information to direct interested card-readers to your website or online bookstore.
Get Your Readers To Guess Your Story
Provide an image of the cover of your book, with or without the title, and challenge your readers to write a short story/quote/tweet based on it. Give them an incentive to do so, such as featuring the winning submission somewhere prominent on your author website or Facebook page, or giving the winner a copy of your book.
In the end, Valentine's Day is just one day among many of your promotional efforts, but it is a time when people are paying more attention than usual to their 'romantic side' – which presents an opportunity for you. We suggest you take advantage, and show your readers that you love them too!
Book Promotions Specialist