How an Author Newsletter Can Help You Build Your Readership

How an Author Newsletter Can Help You Build Your Readership

An author newsletter isn’t just a nice-to-have, it’s your most reliable tool for growing and keeping your readership. Smith Publicity CEO, Sandy Poirier Smith, shares how to take control of your message’s content, timing, and delivery — and turn it into a powerful way to connect with readers.

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How to Promote Your Book and Be a Thought Leader on LinkedIn

How to Promote Your Book and Be a Thought Leader on LinkedIn

Want to be seen as a thought leader AND sell more books? LinkedIn might be the perfect platform to do both. Smith Publicity shares 7 actionable strategies to help you showcase your expertise and promote your book effectively.

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5 Ways to Leverage a Professional Book Review

5 Ways to Leverage a Professional Book Review

A professional review can be a golden ticket to boost your book’s credibility and build buzz that wins readers! Our friends at Smith Publicity share 5 valuable tips to make the most of professional book reviews.

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3 Tips for Researching Your Book’s Target Audience

3 Tips for Researching Your Book’s Target Audience

Engaging the right readers is essential to find the appreciation and success your book deserves. To help reach the readers who will love your book, our friends at Smith Publicity share 3 valuable tips for researching your book’s target audience.

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4 Ways to Start Promoting Your Book Before You Publish

4 Ways to Start Promoting Your Book Before You Publish

Knowing what to do when it comes to the beginning stages of book promotion can be daunting — especially for a first-time author. To help you put your best foot forward on your publishing journey, our friends at Smith Publicity offer 4 ways to promote your book before you publish.

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Ready, Set, Go: How to Create a Launch Team to Help Promote Your Book

Ready, Set, Go: How to Create a Launch Team to Help Promote Your Book

While the publication date for your book can feel like the finish line, the journey is just beginning! Our friends over at Smith Publicity offer their promotional expertise to help you release your book at its fullest potential with an effective launch team and strategy.

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How to Power Your Book Marketing with Bonus Content

How to Power Your Book Marketing with Bonus Content

Thoughtfully produced bonus content is a powerful incentive for readers to connect with you as an author. Smith Publicity's Andrea Thatcher joins us to help you draw engaging bonus content out of your books (and use it to grow your readership).

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The Author’s Guide to Successful Media Interviews

The Author’s Guide to Successful Media Interviews

Your book tells a story, but an interview sells it. That’s why it’s so important to give great media interviews. Our friends Smith Publicity join us on the blog to outline how authors can put their best foot forward and walk into their interviews with confidence.

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Unlocking the Power of Reader Reviews

Unlocking the Power of Reader Reviews

Book professionals know that the most effective form of marketing is word-of-mouth. To help authors take advantage, our friends at Smith Publicity outline how you can garner and best use reader reviews.

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The New Business Card: Why Writing a Book Is Key for Experts & Professionals

The New Business Card: Why Writing a Book Is Key for Experts & Professionals

For the longest time, business cards have been the way professionals made memorable connections. Now there’s a new way. Our friends at Smith Publicity break down why it’s key for professionals to see the book as the new business card.

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