As we embark upon our next decade in business, we consulted a number of our team members and asked them to share with us some lessons they’ve learned while working in self-publishing.Read More
Even an author that has no or minimal understanding of design can’t help but notice when patterns emerge in research, learning the subtleties of what makes a good cover “good” and a bad cover “bad.” The cover is your book’s crucial first impression, acting as packaging, branding, and a big part of its of marketing.
Though it’s clear that some books have overcome mediocre, or even bad, covers and gone on to become best sellers, those titles would have, most certainly, done even better with great covers. You don’t want to overcome your cover; you want to ride its success.Read More
An aspect of publishing that is often overlooked is the value of a well-crafted, strategically designed title and subtitle. Sure, instincts can lead you to a great first title idea, but a great sounding title and an effective title can be two different things. Wisely chosen titles capture your readers’ attention, hook them, and can even influence them throughout the rest of the book.Read More
Many well-known books have taken the crowdfunding path, including the Friesens-printed Good Night Stories for Rebel Girls. But what is it about projects like Rebel Girls that garners such appeal and engagement?
Here’s a look at a few real-world examples of successful campaigns and the characteristics that contributed to them meeting their funding goals.
Authors spend so much time and effort building social media buzz, creating a slick website, attending readings, and other book marketing ventures. But there’s another effective strategy that rarely gets talked about: radio!
Here’s why radio interviews sell books, and a guide for how you can hop on the airwaves yourself.Read More
Having helped authors sell over 7 million copies, David Chilton knows what it takes to make a great book.
Here are five of David's most impactful insights for writers and authors, gathered from his 30+ years in the book business. Enjoy!Read More
When your book hits the shelves, endorsements on the front and back covers add legitimacy and marketing cache. And endorsements start with the Advance Reader Copy (ARC).
Here’s everything you need to know about asking authors to endorse your book and how to spin your ARCs into book marketing gold!Read More