10 Lessons Learned from a Decade in Self-Publishing

10 Lessons Learned from a Decade in Self-Publishing

As we embark upon our next decade in business, we consulted a number of our team members and asked them to share with us some lessons they’ve learned while working in self-publishing.

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The Profound Effects And Simple Not-So-Secrets Of A Great Book Cover

The Profound Effects And Simple Not-So-Secrets Of A Great Book Cover

Even an author that has no or minimal understanding of design can’t help but notice when patterns emerge in research, learning the subtleties of what makes a good cover “good” and a bad cover “bad.” The cover is your book’s crucial first impression, acting as packaging, branding, and a big part of its of marketing.

Though it’s clear that some books have overcome mediocre, or even bad, covers and gone on to become best sellers, those titles would have, most certainly, done even better with great covers. You don’t want to overcome your cover; you want to ride its success.

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The Winning Combination: How a Gregarious Title and Scrupulous Subtitle Win You Readers

The Winning Combination: How a Gregarious Title and Scrupulous Subtitle Win You Readers

An aspect of publishing that is often overlooked is the value of a well-crafted, strategically designed title and subtitle. Sure, instincts can lead you to a great first title idea, but a great sounding title and an effective title can be two different things. Wisely chosen titles capture your readers’ attention, hook them, and can even influence them throughout the rest of the book.

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What Successful Campaigns Can Teach You About Crowdfunding Your Book

What Successful Campaigns Can Teach You About Crowdfunding Your Book

Many well-known books have taken the crowdfunding path, including the Friesens-printed Good Night Stories for Rebel Girls. But what is it about projects like Rebel Girls that garners such appeal and engagement?

Here’s a look at a few real-world examples of successful campaigns and the characteristics that contributed to them meeting their funding goals.

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4 Surprising Benefits of Crowdfunding for Authors

4 Surprising Benefits of Crowdfunding for Authors

Raising money is just one of the reasons you should consider crowdfunding for your next book project.

Here’s four top benefits writers experience when crowdfunding!

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Radio Works: The Overlooked Power of Author Radio Interviews

Radio Works: The Overlooked Power of Author Radio Interviews

Authors spend so much time and effort building social media buzz, creating a slick website, attending readings, and other book marketing ventures. But there’s another effective strategy that rarely gets talked about: radio!

Here’s why radio interviews sell books, and a guide for how you can hop on the airwaves yourself.

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5 Expert Secrets for Publishing Great Books

5 Expert Secrets for Publishing Great Books

Having helped authors sell over 7 million copies, David Chilton knows what it takes to make a great book.

Here are five of David's most impactful insights for writers and authors, gathered from his 30+ years in the book business. Enjoy!

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Need a Book Endorsement? The Advance Reader Copy is Your New Best Friend.

Need a Book Endorsement? The Advance Reader Copy is Your New Best Friend.

When your book hits the shelves, endorsements on the front and back covers add legitimacy and marketing cache. And endorsements start with the Advance Reader Copy (ARC).

Here’s everything you need to know about asking authors to endorse your book and how to spin your ARCs into book marketing gold!

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