An aspect of publishing that is often overlooked is the value of a well-crafted, strategically designed title and subtitle. Sure, instincts can lead you to a great first title idea, but a great sounding title and an effective title can be two different things. Wisely chosen titles capture your readers’ attention, hook them, and can even influence them throughout the rest of the book.Read More
Many well-known books have taken the crowdfunding path, including the Friesens-printed Good Night Stories for Rebel Girls. But what is it about projects like Rebel Girls that garners such appeal and engagement?
Here’s a look at a few real-world examples of successful campaigns and the characteristics that contributed to them meeting their funding goals.
Having helped authors sell over 7 million copies, David Chilton knows what it takes to make a great book.
Here are five of David's most impactful insights for writers and authors, gathered from his 30+ years in the book business. Enjoy!Read More
When your book hits the shelves, endorsements on the front and back covers add legitimacy and marketing cache. And endorsements start with the Advance Reader Copy (ARC).
Here’s everything you need to know about asking authors to endorse your book and how to spin your ARCs into book marketing gold!Read More
Robert Adams – Navy SEAL, doctor, and FriesenPress author – is always up for a new challenge. When it came time to publish Six Days of Impossible, Robert did what came naturally and dove headfirst into the world of book marketing.
With Six Days’ readership growing every month, we caught up with Robert to learn about the bookselling tips he has for other first-time authors.Read More