Ready, Set, Go: How to Create a Launch Team to Help Promote Your Book

Ready, Set, Go: How to Create a Launch Team to Help Promote Your Book

While the publication date for your book can feel like the finish line, the journey is just beginning! Our friends over at Smith Publicity offer their promotional expertise to help you release your book at its fullest potential with an effective launch team and strategy.

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How to Power Your Book Marketing with Bonus Content

How to Power Your Book Marketing with Bonus Content

Thoughtfully produced bonus content is a powerful incentive for readers to connect with you as an author. Smith Publicity's Andrea Thatcher joins us to help you draw engaging bonus content out of your books (and use it to grow your readership).

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The Author’s Guide to Successful Media Interviews

The Author’s Guide to Successful Media Interviews

Your book tells a story, but an interview sells it. That’s why it’s so important to give great media interviews. Our friends Smith Publicity join us on the blog to outline how authors can put their best foot forward and walk into their interviews with confidence.

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The 5-Step Author’s Guide to Getting Booked on Podcasts

The 5-Step Author’s Guide to Getting Booked on Podcasts

With millions of shows out there, podcasts are bigger than ever. And guesting on a podcast within your book’s niche has become a great way to promote yourself. Here’s book coach Steve Donahue with his 5-step process for getting booked on a podcast!

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Must-Know Strategies for Marketing Your Fiction Book

Must-Know Strategies for Marketing Your Fiction Book

After spending countless hours writing your book, you don't want to cut corners with something as important as book marketing. To ensure you attract the most readers possible, our friends at Smith Publicity have 4 must-know strategies for marketing your fiction book.

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3 Insider Tips for Children’s Book Marketing

3 Insider Tips for Children’s Book Marketing

Writing a children’s book is a unique endeavor, and the marketing is no less unique. To help you develop a thoughtful and customized strategy, our friends at Smith Publicity have shared their 3 insider tips for approaching your children’s book marketing.

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5 Things You Should Know about Working with a Book Publicist

5 Things You Should Know about Working with a Book Publicist

Hiring a book publicist? The best results occur when an author is well-prepared for the process. To help you get in the right mindset, Jennifer Tucker from Smith Publicity joins us to share 5 things you may not know about working with a book publicist — but should.

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8 Ways to Maximize Your Book Marketing During COVID-19

8 Ways to Maximize Your Book Marketing During COVID-19

Marketing a book can be overwhelming without an ongoing global pandemic. The good news is there are plenty of powerful opportunities to promote your book and author brand from the comfort of your keyboard. Here are eight winning strategies for authors when developing COVID-friendly book marketing plans.

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How to Create a Great Book Unboxing Video

How to Create a Great Book Unboxing Video

Holding your book in your hands for the first time is a defining moment for any writer. But did you know that capturing this moment in a book unboxing video is an excellent way to develop your author brand and build excitement for your launch? Here’s our guide to help you create your very own unboxing video, from setup to filming to posting!

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An Author’s (Hopeful) Perspective on a Changing Book Marketing Landscape

An Author’s (Hopeful) Perspective on a Changing Book Marketing Landscape

It’s time to remove the rose-coloured glasses when it comes to book marketing in the traditional publishing system. From slashed departmental budgets to the harsh economic realities of life in the Big Houses, award-winning author Chris Humphrey joins us to give a (hopeful) peek behind the curtain.

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