How to Write the Best Query Letter to Media and Reviewers (with Templates!)

How to Write the Best Query Letter to Media and Reviewers (with Templates!)

Are you ready to take your book promotion to the next level? Find out how to craft a perfect query letter to get the attention you deserve — and start writing your own with one of our customizable templates.

Read More

The 5-Step Author’s Guide to Getting Booked on Podcasts

The 5-Step Author’s Guide to Getting Booked on Podcasts

With millions of shows out there, podcasts are bigger than ever. And guesting on a podcast within your book’s niche has become a great way to promote yourself. Here’s book coach Steve Donahue with his 5-step process for getting booked on a podcast!

Read More

How Kindness Can Help You Build an Amazing Author Network

How Kindness Can Help You Build an Amazing Author Network

Bestselling FriesenPress author P.L. Stuart went from “shouting into the void” to amassing over 25,000 followers on Twitter with one important value. In our latest blog post, P.L. shares his advice on how you too can build an author platform with simple kindness.

Read More

The Book Launch Event Refresher

The Book Launch Event Refresher

Remember the excitement of in-person events? As those days draw near once again, we’ve put together a book launch event refresher using the expert tips and advice of our Book Promotion Specialists here at FriesenPress to help plan your big in-person debut.

Read More

How to Begin Promoting Your Book on Goodreads

How to Begin Promoting Your Book on Goodreads

Goodreads is an easy-to-use, interactive, and low-maintenance social cataloguing site dedicated to authors and readers. If you’re an author with a book to promote, a Goodreads presence can pay off. Here’s how authors can start using the platform today — and why it’s a match made in book marketing heaven.

Read More

How Authors Can Approach Book Marketing During COVID

How Authors Can Approach Book Marketing During COVID

Our Book Promotions team has been coaching authors throughout the pandemic and taken careful notes on the most effective techniques for creating book sales. Here are their top tips for authors marketing a book during COVID-19 — beginning with an important disclaimer.

Read More

How to Create a Great Book Unboxing Video

How to Create a Great Book Unboxing Video

Holding your book in your hands for the first time is a defining moment for any writer. But did you know that capturing this moment in a book unboxing video is an excellent way to develop your author brand and build excitement for your launch? Here’s our guide to help you create your very own unboxing video, from setup to filming to posting!

Read More

An Author’s (Hopeful) Perspective on a Changing Book Marketing Landscape

An Author’s (Hopeful) Perspective on a Changing Book Marketing Landscape

It’s time to remove the rose-coloured glasses when it comes to book marketing in the traditional publishing system. From slashed departmental budgets to the harsh economic realities of life in the Big Houses, award-winning author Chris Humphrey joins us to give a (hopeful) peek behind the curtain.

Read More

How to Market a Travel Book from Your Bed (During a Pandemic)

How to Market a Travel Book from Your Bed (During a Pandemic)

Imagine releasing a travel book at the outset of a global pandemic. What’s an author to do? Andrew Beattie saw it as a chance to get creative, and started a Facebook video series that's getting thousands of views, and racking up plenty of book sales. We interviewed him to find out just how he did it.

Read More

10 Lessons Learned from a Decade in Self-Publishing

10 Lessons Learned from a Decade in Self-Publishing

As we embark upon our next decade in business, we consulted a number of our team members and asked them to share with us some lessons they’ve learned while working in self-publishing.

Read More