How to Use Email Automation to Market Your Book

How to Use Email Automation to Market Your Book

When a company sends you the perfect email at the perfect time, it can feel like magic. Book marketing expert Zoe Mathers details how authors can harness the magic of email automation to better understand your ideal readers and sell more books.

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How to Start (and Maintain) an Author Newsletter

How to Start (and Maintain) an Author Newsletter

The author newsletter is one of the most popular and effective ways to interact with your ideal readers. In our latest blog post, Zoe Mathers teaches you everything you need to know about starting (and maintaining) a great author newsletter.

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The Book Launch Event Refresher

The Book Launch Event Refresher

Remember the excitement of in-person events? As those days draw near once again, we’ve put together a book launch event refresher using the expert tips and advice of our Book Promotion Specialists here at FriesenPress to help plan your big in-person debut.

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