The New Business Card: Why Writing a Book Is Key for Experts & Professionals

The New Business Card: Why Writing a Book Is Key for Experts & Professionals

For the longest time, business cards have been the way professionals made memorable connections. Now there’s a new way. Our friends at Smith Publicity break down why it’s key for professionals to see the book as the new business card.

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Must-Know Strategies for Marketing Your Fiction Book

Must-Know Strategies for Marketing Your Fiction Book

After spending countless hours writing your book, you don't want to cut corners with something as important as book marketing. To ensure you attract the most readers possible, our friends at Smith Publicity have 4 must-know strategies for marketing your fiction book.

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3 Insider Tips for Children’s Book Marketing

3 Insider Tips for Children’s Book Marketing

Writing a children’s book is a unique endeavor, and the marketing is no less unique. To help you develop a thoughtful and customized strategy, our friends at Smith Publicity have shared their 3 insider tips for approaching your children’s book marketing.

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5 Reasons Why Authors Should Publish an Audiobook

5 Reasons Why Authors Should Publish an Audiobook

As audiobooks continue to grow in popularity, it benefits all authors to ask themselves: “Should I have an audiobook?” To help determine how audio might fit into your publishing goals, we distill 5 key reasons audiobooks are such a powerful tool for today’s modern author.

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5 Mistakes Authors Make When Promoting Their Book

5 Mistakes Authors Make When Promoting Their Book

No two books are exactly the same — and neither are their marketing strategies. But no matter the book, there are certain missteps every author should try to avoid. To successfully get your book out into the world, watch out for these five common pitfalls.

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The Book Launch Event Refresher

The Book Launch Event Refresher

Remember the excitement of in-person events? As those days draw near once again, we’ve put together a book launch event refresher using the expert tips and advice of our Book Promotion Specialists here at FriesenPress to help plan your big in-person debut.

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5 Things You Should Know about Working with a Book Publicist

5 Things You Should Know about Working with a Book Publicist

Hiring a book publicist? The best results occur when an author is well-prepared for the process. To help you get in the right mindset, Jennifer Tucker from Smith Publicity joins us to share 5 things you may not know about working with a book publicist — but should.

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How to Host a Successful Virtual Book Launch

How to Host a Successful Virtual Book Launch

Wondering how to host a virtual book launch? Get advice from someone who’s done it well. FriesenPress author Dr. Dele Ola recently held a successful remote launch for his book Be A Change Agent. Here’s his step-by-step guide for how to throw a safe and successful launch of your very own.

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How Authors Can Approach Book Marketing During COVID

How Authors Can Approach Book Marketing During COVID

Our Book Promotions team has been coaching authors throughout the pandemic and taken careful notes on the most effective techniques for creating book sales. Here are their top tips for authors marketing a book during COVID-19 — beginning with an important disclaimer.

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How Much Does Book Marketing & Promotion Cost?

How Much Does Book Marketing & Promotion Cost?

There are so many different ways to approach marketing your book, but where do you begin? How do you determine what you need to succeed? And how much will it cost? We outline the top three marketing & promotion services we recommend to first-time authors, the factors influencing their costs, and the average industry prices for each service.

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