3 Tips for Researching Your Book’s Target Audience

3 Tips for Researching Your Book’s Target Audience

Engaging the right readers is essential to find the appreciation and success your book deserves. To help reach the readers who will love your book, our friends at Smith Publicity share 3 valuable tips for researching your book’s target audience.

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The Author’s Guide to Successful Media Interviews

The Author’s Guide to Successful Media Interviews

Your book tells a story, but an interview sells it. That’s why it’s so important to give great media interviews. Our friends Smith Publicity join us on the blog to outline how authors can put their best foot forward and walk into their interviews with confidence.

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Unlocking the Power of Reader Reviews

Unlocking the Power of Reader Reviews

Book professionals know that the most effective form of marketing is word-of-mouth. To help authors take advantage, our friends at Smith Publicity outline how you can garner and best use reader reviews.

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The New Business Card: Why Writing a Book Is Key for Experts & Professionals

The New Business Card: Why Writing a Book Is Key for Experts & Professionals

For the longest time, business cards have been the way professionals made memorable connections. Now there’s a new way. Our friends at Smith Publicity break down why it’s key for professionals to see the book as the new business card.

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Must-Know Strategies for Marketing Your Fiction Book

Must-Know Strategies for Marketing Your Fiction Book

After spending countless hours writing your book, you don't want to cut corners with something as important as book marketing. To ensure you attract the most readers possible, our friends at Smith Publicity have 4 must-know strategies for marketing your fiction book.

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3 Insider Tips for Children’s Book Marketing

3 Insider Tips for Children’s Book Marketing

Writing a children’s book is a unique endeavor, and the marketing is no less unique. To help you develop a thoughtful and customized strategy, our friends at Smith Publicity have shared their 3 insider tips for approaching your children’s book marketing.

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5 Mistakes Authors Make When Promoting Their Book

5 Mistakes Authors Make When Promoting Their Book

No two books are exactly the same — and neither are their marketing strategies. But no matter the book, there are certain missteps every author should try to avoid. To successfully get your book out into the world, watch out for these five common pitfalls.

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5 Important Steps to Take Before You Publicize Your Book

5 Important Steps to Take Before You Publicize Your Book

With millions of books published each year, how do you make sure your book will stand out? And where do you even start? Kellie Rendina of Smith Publicity joins us on the blog to share 5 important steps to take before you dive into the exciting world of book marketing and publicity.

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5 Things You Should Know about Working with a Book Publicist

5 Things You Should Know about Working with a Book Publicist

Hiring a book publicist? The best results occur when an author is well-prepared for the process. To help you get in the right mindset, Jennifer Tucker from Smith Publicity joins us to share 5 things you may not know about working with a book publicist — but should.

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Publicity: What It Is and When You Need It

Publicity: What It Is and When You Need It

Dan Smith, founder and CEO of Smith Publicity, helps us get clear about what publicity is and what it can do for authors.

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