Mastering the Trick of Titling

Mastering the Trick of Titling

What’s in a name? Well, when it comes to your book title, a lot! But finding the perfect title can be a challenge. Here are a few exercises to help you master the trick of titling!

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Authors Helping Authors

Authors Helping Authors

Book promotion expert Fauzia Burke joins us to talk book buzz, filling up your ‘favor bank’, and the importance of banding together with other authors.

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5 Ways to Boost Your Book’s Crowdfunding Success

5 Ways to Boost Your Book’s Crowdfunding Success

Millions of crowdfunding dollars are spent on publishing projects every year. But for the crowdfunding model to work, you need to have something that people will want to buy. Find out five things you can do to increase your project’s chance of success!

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Publicity: What It Is and When You Need It

Publicity: What It Is and When You Need It

Dan Smith, founder and CEO of Smith Publicity, helps us get clear about what publicity is and what it can do for authors.

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The Essential Elements of an Author Website

The Essential Elements of an Author Website

Authors: when someone Googles you, your website should be the first hit. But what should it include? And how can you make it look good?

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How to Craft the Unique Selling Proposition for Your Book

How to Craft the Unique Selling Proposition for Your Book

How do you cut through all the noise of a crowded marketplace? By defining a specific, resonant Unique Selling Proposition for your book.

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How to Lay Your Book's Marketing Foundation Early

How to Lay Your Book's Marketing Foundation Early

When publishing a book, sometimes “The End” is just the beginning.

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7 Book Promotion Tips for Introverts

7 Book Promotion Tips for Introverts

Extroverted? This probably isn't the post for you.

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Get Connected! How building community can make you a better writer.

Get Connected! How building community can make you a better writer.

As writers, it’s easy to get lost in what we’re doing. We settle in at our computer (or notebook) and start hammering out our written worlds. Being solitary is part and parcel of the writing life. But to be successful as a writer — commercially or otherwise — we need to connect with others.

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Unwrapping Your Author Brand

Unwrapping Your Author Brand

Once you’ve published your book, you’ll need to find ways to convince people to open it, and that requires more than just a pretty cover. A strong brand can set you apart!

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