The Winning Combination: How a Gregarious Title and Scrupulous Subtitle Win You Readers
/An aspect of publishing that is often overlooked is the value of a well-crafted, strategically designed title and subtitle. Sure, instincts can lead you to a great first title idea, but a great sounding title and an effective title can be two different things. Wisely chosen titles capture your readers’ attention, hook them, and can even influence them throughout the rest of the book.
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