From writing & publishing advice to author interviews, the FriesenPress Blog is where you'll find industry-leading insights on all facets of self-publishing.
Book trailers have exploded in popularity in recent years, and become a necessary component for all successful online marketing campaigns. An effective book trailer serves as a dynamic and well-edited showcase of the why behind a book to generate excitement and interest in your potential reader. Here are 6 different ways to ensure your book trailer captures their attention.
Read MoreWith the New Year fast approaching, we decided to look back at ten of our most popular and impactful blog posts of the last year. We hope this compilation of tips and advice inspires your writing and publishing journey today and in the year ahead.
Read MoreOur Book Promotions team has been coaching authors throughout the pandemic and taken careful notes on the most effective techniques for creating book sales. Here are their top tips for authors marketing a book during COVID-19 — beginning with an important disclaimer.
Read MoreWe all have our own ways of doing things. Writing is no different. But to find your way of doing things can be a challenge. To put you on the right track, bestselling author Chris Humphreys shows you how to form your own writing routine that suits your particular style.
Read MoreSo, you’re looking for professional illustrations for your book. But do you really know what you need? The more you know, the more streamlined the process will be, which leads to higher quality illustrations at a more affordable price. Find out what you need with our simple 3-step guide.
Read MoreMight your self-help, how-to, or leadership book be lacking in originality? You’re not alone. But many of the same elements that help make a song a smash success can be an excellent template for crafting a bestselling book of your own. Here are 5 guiding principles that influence the writing of most hit songs and how to apply them while writing your nonfiction book.
Read MoreMarketing a book can be overwhelming without an ongoing global pandemic. The good news is there are plenty of powerful opportunities to promote your book and author brand from the comfort of your keyboard. Here are eight winning strategies for authors when developing COVID-friendly book marketing plans.
Read MoreOften a writer will say: “I had this amazing thing happen to me. I should put it in a book!” Describing, not a story, but an incident. Great stories require so much more. Here’s how you can turn an idea into a full-fledged story.
Read MoreIt’s true that social media is a powerful tool for authors to build and connect with an audience of readers. It’s also true that there are many, many platforms at your fingertips and only one you. It’s easy to feel overwhelmed. So, we’ve listed the top 5 tips for first-time authors to put their best foot forward on social media:
Read MoreWe recently sat down with Astra Compton, our in-house illustrations specialist, for a behind-the-scenes look at our illustrations department – including our hiring process, how she matches authors and illustrators, and gives advice to authors embarking on their maiden illustrations voyage.
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