How to Use Email Automation to Market Your Book

How to Use Email Automation to Market Your Book

When a company sends you the perfect email at the perfect time, it can feel like magic. Book marketing expert Zoe Mathers details how authors can harness the magic of email automation to better understand your ideal readers and sell more books.

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How to Market Your Book If (You Think) You Hate Book Marketing

How to Market Your Book If (You Think) You Hate Book Marketing

Is book marketing something you dread? You’re not alone — many authors feel intimidated by the idea of selling. So, to help change your perspective for the better, Zoe Mathers joins us to offer 5 tips on how to market your book if (you think) you hate book marketing.

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How to Start (and Maintain) an Author Newsletter

How to Start (and Maintain) an Author Newsletter

The author newsletter is one of the most popular and effective ways to interact with your ideal readers. In our latest blog post, Zoe Mathers teaches you everything you need to know about starting (and maintaining) a great author newsletter.

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The 5-Step Author’s Guide to Getting Booked on Podcasts

The 5-Step Author’s Guide to Getting Booked on Podcasts

With millions of shows out there, podcasts are bigger than ever. And guesting on a podcast within your book’s niche has become a great way to promote yourself. Here’s book coach Steve Donahue with his 5-step process for getting booked on a podcast!

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How to Begin Promoting Your Book on Goodreads

How to Begin Promoting Your Book on Goodreads

Goodreads is an easy-to-use, interactive, and low-maintenance social cataloguing site dedicated to authors and readers. If you’re an author with a book to promote, a Goodreads presence can pay off. Here’s how authors can start using the platform today — and why it’s a match made in book marketing heaven.

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The Essential Elements of an Author Website

The Essential Elements of an Author Website

Authors: when someone Googles you, your website should be the first hit. But what should it include? And how can you make it look good?

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How to Craft the Unique Selling Proposition for Your Book

How to Craft the Unique Selling Proposition for Your Book

How do you cut through all the noise of a crowded marketplace? By defining a specific, resonant Unique Selling Proposition for your book.

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How to Lay Your Book's Marketing Foundation Early

How to Lay Your Book's Marketing Foundation Early

When publishing a book, sometimes “The End” is just the beginning.

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